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Research reports

ESOMAR/GRBN guideline for online sample quality (German)

This Guideline responds to those concerns by providing guidance on the operational requirements for the provision of online samples for market, opinion, and social research. It sets out methods to be used by online sample providers, buyers, and end...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
June 15, 2015
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Citation

B.V. and B.V. (2015a, June 15). ESOMAR/GRBN guideline for online sample quality (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/esomar-grbn-guideline-for-online-sample-quality-german-


Research reports

Mystery shopping studies (Spanish)

The aim of the Mystery Shopping study is to assist professionals in improving customer service, offering information on the operations and the quality of the service provided. The Mystery Shopping studios can include from simple observations point of...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2015
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Citation

B.V., E. (2015a, June 15). Mystery shopping studies (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mystery-shopping-studies-spanish-


Magazines

Research World (March-April 2015)

This issue looks at digital communications and audience measurement and asks how rapidly are audiences emigrating to online? Does this mean the gradual death of print? Which generations and regions are most affected and how are brands keeping up with...

Catalogue: Research World 2015
Author: ESOMAR B.V.
April 15, 2015
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Citation

B.V., E. (2015a, April 15). Research World (March-April 2015). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-march-april-2015-


Magazines

Research World (January-February 2015)

In this issue we look at the impact of analytics on our sector and what market research brings to the party.

Catalogue: Research World 2015
Author: ESOMAR B.V.
February 15, 2015
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Citation

B.V., E. (2015a, February 15). Research World (January-February 2015). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-january-february-2015-


Magazines

Research World (November-December 2014)

Correlation is enough - causality is no longer necessary.' Some argue that with the amount of data streaming through, knowing what people do is enough, knowing why is superfluous and takes too long.

Catalogue: Research World 2014
Author: ESOMAR B.V.
December 15, 2014
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Citation

B.V., E. (2014a, December 15). Research World (November-December 2014). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2014-


Magazines

Research World (October 2014)

In this issue we look at innovation to improve quality in mobile research.

Catalogue: Research World 2014
Author: ESOMAR B.V.
October 15, 2014
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Citation

B.V., E. (2014a, October 15). Research World (October 2014). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-october-2014-


Magazines

Research World (September 2014)

This issue is a 'must read from cover to cover' for those wanting to gain a comprehensive idea of where we are going as an industry/profession and how we are going to get there.

Catalogue: Research World 2014
Author: ESOMAR B.V.
September 15, 2014
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Citation

B.V., E. (2014a, September 15). Research World (September 2014). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-september-2014-


Research reports

Global Market Research 2014

Global Market Research 2014 is the 26th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report provides an authoritative review of the size and performance of the market research industry and...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 8, 2014
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Citation

B.V., E. (2014a, September 08). Global Market Research 2014. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-market-research-2014


Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys (Japanese)

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014
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Citation

B.V. and B.V. (2014a, August 15). ESOMAR/WAPOR guideline on opinion polls and published surveys (Japanese). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/esomar-wapor-guideline-on-opinion-polls-and-published-surveys-japanese-